What is a subculture?

A subculture is a select group of people within a specific culture who choose to differentiate themselves from the discourse of what is considered 'mainstream culture'. Examples of popular western subculture are Punks, Goths, Emos, Hipsters and Scene kids. Subculture signals a breakdown of consensus and often adopt their own distinctive fashions, music style and social attitude. We have chosen to explore the more modern day style of subculture formed through the excessive exposure to social networking. Fandoms formed around popular media and the effect that this has on groups of people who chose to idolise this.